Checkout page is a huge sale’s tool in almost any online business. It is hard to underestimate its impact on increasing your business’s conversion rates and payment success in general. For example, you have decided to open an online store and now it is the time to choose your checkout integration. There are different types of checkout integration and sometimes it can be difficult to understand the difference between them. In most cases the type of integration you choose will depend on the type of functionality you require. In this blog different types of integration and also tips for choosing your checkout integration will be highlighted.
API (application programming interface) integration allows you to have the whole checkout experience hosted on your website. What does it mean? It means that the customers will have the possibility to enter their debit or credit card information directly on your website. What’s more, you will also be able to design and control the whole customer experience. However, you need to take into account the fact that API integrations require technical knowledge, so make sure to have an experienced developer by your side. It is also essential to choose payment service provider that offers solutions that allow merchants to leverage their PCI compliance.
Shopping cart integration
Shopping cart integration is one of the most popular type of checkout integration. Shopping cart is a great solution for the businesses of any size, especially when there is no access to a developer. For facilitating payments through your website all you need to do is to install an eCommerce plugin that can integrate with your chosen payment processor. Universepay, for example, can integrate with different shopping carts such as Magento, Woocommerce and otherss.
Payment page is an easy and safe option - your customers are redirected to the ready-made checkout page of your payment processor that will take care of the rest, enforcing the highest security and data protection standards. Choosing this type of checkout integration means that your payment processor will be the host in both types of payment pages: off-site and embedded. When you use an off-site payment page, once your customers reach the checkout page, they will be redirected to a totally separate and secure page where they will have the possibility to fill in required details. After this they will be redirected back to your website. When it comes to an embedded page all you need to do is to let your payment processes create an iFrame and integrate this form to your website. The customers will fill in their data there and all information will be sent to your payment processor. Universepay provides both off-site and embedded payment pages.
To conclude we can see that there are three the most popular types of checkout integration: API integration, shopping cart integration and payment page integration. When choosing the most suitable type for your business you need to take into account that each type of checkout integration has its benefits and drawbacks. Taking API integration as an example we can see that there is a deep technological knowledge required for this. However, API integration allows the whole checkout process to be hosted on your website. Overall, in order to have a seamless experience of checkout integration it is advisable to work with a reliable payment processor that can not only create an integration but also to advise the most suitable type for your business model. Universepay is a trustful payment processor which can assist you with creating a checkout integration or your website, ensuring the highest security and data protection standards. For more information, please fill in the form below or contact us and our managers will get in touch with you immediately.